this is an about page...but lemme talk about first.
me
You’re a bold, brazen CEO who’s a BFD (big effing deal).
you
You’re equal parts dreamer, action-taker, impact-driver, and fun-haver.
& if the disco balls, confetti, and party popper haven’t clued you in, I’m right there with you.
I’m a marketing consultant and market research expert dedicated to helping bold and brazen CEOs like you launch, expand, and pivot your business to make a major impact. I built Forza Collective on one SUPER important philosophy: sustainable businesses are client-centered businesses. I believe that when you make decisions that truly serve your dream clients, success is inevitable.
That’s why I find market research to be so damn sexy… hear me out. What’s more exciting than having a turn-by-turn roadmap that tells you exactly what you need to create and how you need to market it to have lifelong clients and rave reviews?
I'm Lindsay!
but here's the thing...
Market research can be confusing, overwhelming, and utterly unhelpful (gasp!) if it’s not done right. That’s why I’m bringing 5 years of consulting experience and a flipping MASTER’S degree from a top marketing school to my programs and offers. When you do market research the Forza way, you get MBA-trained, professional marketing support so you know it’s done right.
I’m a more-is-more kinda woman (minimalism was never really my thing): I’m all about empowering you with MORE information, MORE clarity, MORE confidence, and MORE clients. Sound good? Let’s keep chatting!
Lindsay sent me a card before our first session that read, “I can’t wait to create magic together and change lives” and that is exactly what has happened. Together, we have created magic. Finding an authentic coach to work with that worked from her heart was my biggest criteria when looking for a business coach. She seriously knows her stuff! Her wisdom, the way she shows up and the energy she holds pushed me to places I never thought were possible in my business. Lindsay has been a wonderful coach and she has exceeded every expectation I had! If you want a loving, authentic, passionate coach that will get you the results you are looking for – she is the ONE!
From our first conversations together, I knew Lindsay was the one!
Valeria Garcia, Nourished by Valeria
I especially like - with both of the times I've worked with Lindsay - that she had the ability to allow me to come up with the answers I needed. She never tells me what I should do or makes me approach a problem with ONE fixed solution. By sharing her knowledge and advice (which has been so valuable and helpful) rather than forcing me into a box, I get to show up as the CEO in my business.
“Lindsay was invested in my business, experienced, knowledgable, and extremely supportive.”
John Hennessy, Escape Room LA
Enough about business...
let's have some fun!
Which of theses things gets a big "No Grazie" from me? (click through & send me a DM @forzacollective if you get this right!)
want to crank up the party even more? here's my playlist!
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
I want caaaandy
I’m a sucker for sour gummies. I *will* finish the entire bag in one sitting, so kindly get your own 😉
try again
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
If it’s green, I want it.
I name my plants after famous singers. Seriously - my umbrella plant is called Rihanna.
try again
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
in-n-out has my heart
If I could only eat one meal for the rest of my life, this would be it. I’m not a California girl, but I’d move for the burger alone.
try again
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
hgtv’s got nothing on me
I may not have a full set of power tools yet, but I’m handy with a paint brush and am at Ace Hardware on a weekly basis.
try again
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
none for me, thanks.
I give the chocolate to my wife and stick with the gummies. I’m not a heathen, I just don’t *love* chocolate. I hope that’s not a deal breaker…
message me!
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
my subaru is my second wife
She’s named suba-ruby. I spent 8 months traveling around the country with her and my real wife, and I can’t wait to do it again. There’s a playlist for every trip, cuz duh.
try again
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
I’m not good, but I am entertaining
I’m the first on the floor and the last to leave. It’s my only form of working out, so I gotta go hard. If there’s even 10 inches of free space, I’ll be getting my groove on.
try again
Sour Patch Kids
Shopping for plant babies
Double Cheeseburger with all the Fixings
DIY projects
Lots and lots of chocolate
Driving with all the windows down
Impromptu dance party
Bougie cocktail bars
I’ve got on-brand martini glasses
I’m not a big drinker, but fancy drinks are my love language. Bonus points if it’s got passion fruit, guava, or whiskey in it (extra if it’s got all three).
try again
Meet my unofficial COO & people manager…
Long-time followers of my instagram know that it’s actually an Idalia fan page disguised as a marketing tool 🤪. That’s cuz I can’t get enough of her. She’s my biggest cheerleader, the most organized people manager, and helps me execute on allll my big ideas. Forza Collective would not be possible without her - and even though she isn’t an official Forza Collective employee (she’s busy being a big deal in the corporate world), you’ll see a looooot of her around here.
Idalia Friedson Sacco (wifey for lifey)
begin
...which means I want to make sure we're a good fit before we dive in and work together. Here's my process...
I'm in the business of serving YOU
ready to make magic?
next
Before we even discuss working together, I want to make sure we're totally aligned and that I KNOW I can help you. When you're interested in working together - or just learning more - you'll be directed to an application form. This doesn’t lock you into anything! It just gives me a little more information about your business so I can match you up with the best level of support!
I make sure we're a match made in coaching heaven
step one
next
If I feel confident I can help you, I’ll let you know within 2 business days! From there, we can either hop on a quick call to answer any of your lingering questions, or we can chat via email if it’s already a hell yes from you.
We hop on a call and get to know each other
step two
Whether we work together or not, you'll walk away from our call with loads of value and ideas on how you can start making progress on your goals. If you decide to join the Forza Fam and work together, I'll pop the bubbly and save your date on the calendar so we can get moving on those goals of yours!
you make a pressure-free decision & get value, either way
step three
dive in
we believe in
Data-Driven Decisions
Smart and intentional strategies are always informed by data. We approach problem solving from a strategic perspective, using research-based, proven systems to drive results.
Collaboration over Competition
True change is made in the collective. We can amplify our impact when we share ideas, wealth, and energy. We are stronger together.
seeking innovation
Improving the world means being bold enough to create and deliver solutions like we’ve never seen them before. Innovation isn’t just in our offer suite, but in the way we dare to show up uniquely.
money as a changemaker
Wanting to earn money, generate wealth, and celebrate financial success is healthy. Using that money for good is essential.
being brazen
Through bold, confident, authentic action, we can show up in our power, claim our wins, and support others to do the same. Business is meant to reflect humanity. Be unapologetically you.
