Snag your FREE step-by-step strategy to market like a mind reader and launch, scale, or pivot your brand
Your business is unique, so your marketing strategies must be, too! This interactive guide will take you through a few simple steps to help you determine what YOUR next market research move is based on your big, bold goals. Ready? Let’s get this party started!
Wants to expand and grow their already successful business with up-leveled strategies?
Wants to jumpstart their new-ish business with more consistent ready-to-pay clients who can’t wait to work with you?
sounds like me
first, I gotta ask...
Are you a CEO who:
Scaling your business by serving new or additional audiences or branching into a whole other niche than you’ve worked in before!
Multiple customer segments = soooo many forms of revenue & a whole lotta thought-leadership. A multi-passionate’s dream come true ;)
Scaling your business by going deeper in the niche you’re already in!
We’re talking bigger offers, higher price points, and even cooler projects than the magic you’ve already been cooking up!
hi, it me
I see you, trailblazer - you’ve made it this far on talent, brains, and a whole lotta hard work. You’re ready for bigger and bolder things and to show up as a thought-leader in your industry. Now, it’s time to identify what expanding your business means for you!
Tell me, friend - which of these sounds the most exciting to you?!
I want to create a new offer within my existing brand for this new audience. That means, it’s gotta pair nicely with all the magic I’ve already created!
I want to build a whole new brand or business to serve this audience. We’re playing BIG here - and this new idea I have deserves its own stage and spotlight.
You’re ready to branch out and build your empire - and I’m not about to stand in YOUR way (you’re on a mission - let’s make it happen)!
When it comes to expanding into new customer segments and niches, you want to be able to serve this audience as the unique client base that they are while carrying along all the authority and reputation you’ve built in your brand so far. That can be easier said than done without the right strategy.
That’s where effective market research comes in. So let’s dig one layer deeper and identify exactly HOW you want to serve this new audience!
Last question, here it goesss
How do you want to expand into this new niche or segment, my friend?
I want to innovate & shake up the entire space with a new, exciting offer that changes the game. I’m ready to leave a massive mark on this industry… I’m just not sure exactly what that needs to look like!
I want to expand my reach and brand presence while building even bigger authority through a podcast, youtube channel, collaborations or some other big voice amplifying project. I want my name to be the first that comes up when someone searches my niche!
Standing out as a mega-authority or luxury brand takes mastery - and mastery comes from truly building expertise and results in a single niche. You? You’re not leaving any stone unturned when it comes to your zone of genius. Consider me a big believer in your path to major success.
So how do you continue to grow your business without losing the spark? How do you keep this niche fresh & innovative? What comes next for you?
Market research helps identify allll the white space just itching to be filled in your niche - and you’d be surprised what your audience has to say.
Before we dive into your step-by-step strategy to getting all the juicy data, we need to figure out exactly HOW you wanna dive deeper into this niche.
Last question, here it goesss
What’s the next big, exciting territory you want to tackle in your niche?
You’re branching into territory you haven’t been in - but that doesn’t mean it needs to feel uncharted. Expansion for you is about serving new people in new ways with your mastery of your niche. You don’t have time to mess around with guesswork and assumption-based strategies when you’ve got a whole crew of new dreamy clients just waiting for your support.
You’re ready to dive into expert-level market research strategies to make this new offer a sure-fire success. Let’s talk about your next steps, my friend:
Your Market Research Strategy: → The Biz Expansion Roadmap
You can’t help but constantly ideate on your next big venture - it’s in your nature to build…to innovate…to create!. And your million dollar idea is right around the corner (can you feel it?!)
This one feels…massive. Which means it deserves a shot at meeting its full potential. You’re ready to dive in with data-driven, advanced strategies that are gonna take it from idea to reality in the smoothest way possible. After all, you’ve got five other ideas where this came from.
Your Market Research Strategy: → The Brand Builder
You’re looking to turn heads and break molds. What’s been done before doesn’t interest you nearly as much as what’s never been tried - and you’re ready to be the one to bring it to life. Like any good CEO, you know that to bring an innovative offer to market that’s actually going to be a huge asset to your audience, you need data from your dreamiest clients. Let’s talk about how we’re gonna get it for ya.
Your Market Research Strategy: → The Market Research Spa Treatment
The Go-To, the GOAT, the Expert - all suitable replacements for your existing title…or at least they will be when you level-up your marketing game to get you to hall of fame status.
You don’t want it just for the recognition, though. You want it because it means spreading your ideas, helping more people, and changing the way that people view your industry.
You know that in order to take decisive action that’ll get you from here to thought-leader in the quickest way possible is to inject a whole lotta data directly from your dream clients so you give ‘em what they want! So let’s talk about how you’ll get there.
Your Market Research Strategy: → The 360° Marketing Level-Up
I’m not sure what my dream clients even want…which makes creating and selling offers feel like a big ole guessing game. And don’t get me started on price objections. I’m sick of hearing “that’s out of my price range”
I’m not sure how to speak my dream client’s language. When I go to create content, my brain goes blank. I truly feel like I’m talking to a brick wall.
hi, it me
Applause are in order because you DID it - you took the leap and launched your business. That takes massive boldness, and it’s only the beginning. Now, you’re ready to see consistency and validation that this thing you’ve built can actually stand the test of time. Let’s figure out what's really causing the slower trickle of clients so we can get you on the right path!
When it comes to getting consistent, ready-to-pay clients, which of these things keeps tripping you up the most?
I want to create and launch a brand new offer for my dream clients - but I want it to be a roaring success the first time around .
I want to revamp or relaunch my existing offer. Let’s just say that the previous launch didn’t go as planned, but I’m not ready to give up on it - I know I’m onto something, it just needs a little TLC.
I’ve been there - and this sh*ts HARD. You want to put out offers that your dream clients can’t wait to get their hands on. AND you want to hear a resounding “I’ll pay in full” to high-ticket clients after every pitch. Sound like a dream? It doesn’t have to be.
With market research, you can build offers tailor-made to your dream clients wants and needs and jam-packed with things they find crazy valuable so when they see the price, it’s a no-brainer “hell yes.”
To identify your next steps in getting that juicy data, we’ve first gotta determine what you want to do with your offers.
Almost done, friend! One last question, for good measure…
What’s next for you when it comes to leveling up your offer game?
I want to write more enticing sales page & website copy - I know my audience is reading this, but it’s just not doing its job at converting clients!
I want to create more engaging content that stops my audience and gets them taking action!
If it currently feels like you and your dream clients need couple’s therapy for the lack of 2-way communication, you’re in the right place.
Shouting out into the void only to hear crickets sucks - but throwing spaghetti at a wall and waiting to see what sticks isn’t going to get you making those deep connections any faster.
With market research, you can identify exactly what your audience needs and wants to hear from you (and more importantly, HOW they want it said) in order to stop them in their scroll and take action.
Before you get your custom step-by-step plan to turning this ship around, we gotta identify where your message is falling flat!
Almost done, friend! One last question, for good measure…
Where do you really want to level-up your marketing and hone your magnetic message NEXT?
You see those other CEOs posting about big cash injection launches that bring in dreamy clients again and again? That’s about to be YOU.
You have zero time for failed launches & have no interest in putting out offers your clients don’t absolutely LOVE.
Your first step? Get the data you need to build the offers THEY want!
Your Market Research Strategy: → Dream Client Discovery
You know that sometimes, in order to bring your audience the BEST offers on the block, you’ve gotta go back to the drawing board and reassess. You’re always improving - striving to be the best CEO & service provider you can.
I don’t know if they have a hall of fame for that, but if they did, you’d be in it.
In order to revamp, improve, and relaunch the best damn offer there ever was, you’ve gotta do the research. Let’s talk about your plan to get it!
You’re ready for passive sales, easy discovery calls, and a whole lot more “hell yes” at the end of your pitch.
You want selling to feel like an act of service, and you want your sales pages to make your audience feel seen, heard, and supported. It’s time to speak their language with data that tells you exactly what’s on their heart.
Let’s talk about your strategy to get there…
Your Market Research Strategy: → Dream Client Connection